Perfect Water Technologies Targets New Market with Sub-$50 Faucet Filter - Home Master® Mini

New line of Mini Faucet Filters key entry to aspirational brand, volume demographic

Mini filter · Big purifier™

PHOENIX (January 2018) – A leading provider of innovative residential water filtration solutions, Perfect Water Technologies released a new line of sub-$50 faucet filters designed to compete with Brita® and Pur® for value conscious customers. The Home Master® Mini Faucet Filters present a strong value proposition as they provide 3-6 times longer filter life, with similar filtration capabilities and at a similar price point.

Perfect for tiny homes, apartments, shared spaces, travel, dorm rooms, and flexible living the Mini connects directly to a kitchen or bathroom faucet for a fast flow of clean, filtered water that is quick to install and easily portable.

Additional product details:

  • Available in 3 different styles to function well in any municipal water supply: Mini, Mini Plus and 1CCB

  • The Mini Plus removes lead, and the 1CCB uses advanced catalytic carbon to remove chloramines. The standard Mini uses an 1 micron carbon block filter that is NSF certified.
This entry-level product is long overdue, but we had to be certain its performance, durability and business case were completely in line with the Home Master® brand. We built and discarded many previous iterations before we were fully satisfied with this Mini.
— President and Founder of Perfect Water Technologies, Jon Sigona.

Read the full press release here.

Perfect Water Technologies among Top 30 AZ Companies Named to Inc. 5000

278% Growth Lands Innovative Water Tech Company on the List for the 3rd Consecutive Year

PHOENIX (August 17, 2017)Inc. magazine today ranked Perfect Water Technologies No. 1458 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at successful companies within the American economy’s most dynamic segment — its independent small businesses.

For the third year in a row, Perfect Water Technologies landed on the Inc. 5000 prominent ranking list due in large part to its significant year-over-year growth and sales, with new, breakthrough water filtration products added to the company portfolio, along with expanded distribution channels.

“We continue to be an innovator of leading water quality technologies, and to be recognized on Inc. 5000 for a third consecutive year is a testament to that growth and the commitment of our team to provide exceptional customer experiences,” said President of Perfect Water Technologies, Jon Sigona. “Water quality is paramount to all of us, and the proven performance of our products speaks to the growing need for advanced water quality solutions in our homes.”

Perfect Water Technologies recently announced the development of 2 new patents, forecasting improved growth over the next three years. HomeDepot.com and Amazon.com continue to be reliable partners, with talks with Walmart.com underway. Most Perfect Water Technologies products can be found on HomeMasterFilters.com or on either retailer above.

The 2016 Inc. 5000 is the most competitive crop in the list’s history. The average company on the list achieved a mind-boggling three-year growth of 433%. The Inc. 5000’s aggregate revenue is $200 billion, and the companies on the list collectively generated 640,000 jobs over the past three years, or about 8% of all jobs created in the entire economy during that period.

About Perfect Water Technologies

Perfect Water Technologies is an innovative water purification and reverse osmosis (RO) filter-manufacturer. Specializing in the Home Master series of home and garden systems, the company has developed patented technologies that remove up to 99 percent of potentially harmful water contaminants in easy DIY home systems. For more information about Perfect Water Technologies and Home Master products, visit www.homemasterfilters.com.

Perfect Water Technologies, Inc. on Inc. 5000

1,4-Dioxane: The hidden danger in your daily routine

Did you know you likely started off your day by applying a potentially cancer-causing substance to your body? 1,4-dioxane (commonly referred to as dioxane) is frequently found in everyday hygiene products such as shampoos, deodorants and cosmetics.

Buyer beware

1,4-dioxane is a synthetic industrial chemical that occurs during the manufacturing process. Exposure to high levels of 1,4-dioxane has been linked to liver and kidney damage by the Centers for Disease Control and Prevention (CDC). The Environmental Protection Agency (EPA) has classified 1,4-dioxane as “likely to be carcinogenic to humans by all routes of exposure.” The effects of 1,4-dioxane on human health depends on how much 1,4-dioxane you are exposed to and the length of exposure. Carcinogens, which are substances that tend to produce a cancer, can trigger cancer in a number of ways. While 1,4-dioxane has been banned in other countries due to its possible danger, the U.S. does not currently have such a ban. For now, consumers are left to educate and protect themselves.

How can I avoid it?

The vast presence of 1,4-dioxane can make it difficult to avoid. In addition to hygiene products, cleaning products, laundry detergent and even food containing residues from packaging can contain dioxane. Exposure to 1,4-dioxane occurs through ingestion of contaminated water/food or dermal contact — like when you use shampoo or deodorant.

Another challenge in avoiding 1,4-dioxane is that it’s not classified as a product ingredient, meaning you can’t simply read a label and know that the chemical is present in the product. According to the U.S. Food and Drug Administration (FDA), dioxane is a manufacturing byproduct of certain cosmetic ingredients. The Campaign for Safe Cosmetics recommends being aware of the following when reading ingredient labels as indicators of the presence of 1,4-dioxane: sodium laureth sulfate, PEG compounds, and chemicals that include the clauses xynol, ceteareth, and oleth.

Affects on your water supply

While dioxane is present as a manufacturing byproduct in hygiene and cosmetic items, how does it infiltrate our water? Whenever you use a product with 1,4-dioxane (shampoo, body wash, hand soap, etc.) and it goes down the drain, it can then contaminate the water supply.

According to the EPA, 1,4-dioxane has been found in groundwater at sites throughout the country. The EPA also states that dioxane is highly mobile, and it does not appear to be biodegradable. However, since a federal drinking water standard for 1,4-dioxane has not been established, water isn’t always tested for this contaminant. Almost all of the dioxane in your drinking water will rapidly enter your body through the digestive tract, according to the CDC.

Since it’s relatively resistant to biodegradation in water and soil, removing dioxane is nearly impossible according to a report from the Water Research Foundation. Once it infiltrates the water supply, it’s likely to remain there.

Protecting yourself  

The best way to protect yourself is to reduce the amount of products containing 1,4-dioxane and to take control of the quality of your drinking water by installing home water purifiers to ensure your water is safe to drink. One prominent study published in Water Science & Technology showed that filtration systems containing granular activated carbon (GAC) can reduce 1,4-dioxane levels by approximately 50 percent, and combining GAC and reverse osmosis can achieve reduction rates up to 96 percent. Home Master® undersink RO systems contain these advanced filtration technologies. While senators are currently petitioning the FDA to implement a ban on 1,4-dioxane, the current absence of legislation places the responsibility on consumers to guarantee their water is safe.

To read more about water safety and the benefits of a whole-home filter, please follow us on Facebook and Twitter.

What’s Really In Your Tap Water

Nearly 300 million Americans get their tap water from public water systems. In the US, we have the infrastructure in place to provide us with instant access to fresh water, unlike many other parts of the world where people travel miles for drinking water or have to boil their water before using.

Recent news has gone on to reinforce the fact that regulated water sources here in the US are not always as pure as we assume. Oversights and mismanagement are causing water health crises in communities across the country. Consider Flint, Mich. where cost-cutting measures resulted in toxic drinking water containing lead and other pollutants being delivered to homes throughout the city. While this is an extreme case, it’s hardly an isolated incident.

Last year, data CNBC obtained from the Environmental Protection Agency (EPA) disclosed only nine states reported safe levels of lead in their water supplies leaving 41 states to report higher than normal levels. In short, despite regulations, there still may be dangers lurking in your tap water.

In a recent blog post, 8 City Drinking Water Contaminants, we outline a number of highly toxic chemicals like arsenic, lead (the main toxin in the Flint water supply) and cancer-causing trihalomethanes (THMs) that are seeping into the water supply of highly populated cities around the country. For example, perchlorates, a key ingredient found in rocket fuel and explosives has been found in the Colorado River due to runoff from military and industrial areas.

To stay informed about water quality issues in your area, we’ve provided a few initial recommendations to get you started:

·       Test your tap water with a full laboratory home kit. This test allows you to sample your tap water for bacteria, heavy metals, chemicals and pesticides. Collect the sample, ship to the lab and receive your results within 10 days. 

·       Visit the EPA website to view consumer confidence reports, otherwise known as drinking water quality reports. These annual reports help people determine what’s in their tap water and where it comes from based on location.

·       Install a whole-home water filter that removes harmful metals including lead and mercury, chloramines, chlorine, pesticides and many other pollutants.

·       Sign up for digital notifications from your water municipality including social media and email to ensure you receive up-to-the-minute alerts on any issues affecting your water supply.

·       Connect with us on Facebook, Twitter or LinkedIn for ongoing residential water solutions and water health tips.

Perfect Water Technologies Introduces New Fully Loaded Products

We’re proud to announce we’ve launched a new Home Master® HydroPerfection® Undersink Reverse Osmosis system. The new features include: 

·       Upgraded sink faucet 

·       Refrigerator connection attachment for the purest ice and water

·       Latest hard water tolerant membrane from Dow® Filmtec® designed to prevent premature membrane failure

The upgraded system comes with easy-to-install attachments ideal for DIYers looking to improve their water filtration system and home fixtures. Read the full press release here.

Is your tap water ruining your homebrew and cocktails?

Spring has sprung! This time of the year is the kick-off of pool parties, patio gatherings and BBQ season. Nothing beats cooling down while the weather heats up than an ice-cold refreshment. But this no longer means a cooler full of generic bottled beer and pour-your-own rum and Coke stations. Today, it’s about providing guests with a selection of craft beers, homebrews and premium bar options.

Dubbed part of the “Maker Movement,” in which consumers are taking the DIY approach over traditional spending (but out of interest and self-enrichment more than need), people are investing their time and effort in creating signature homebrews and restaurant-quality craft cocktails they can be proud to serve their guests.

So, what exactly is water’s role? When it comes to crafting the perfect summer ale or sunset cocktail, water is more crucial that you may think.

Rock Your Cocktails

If you fancy yourself a mixologist more than a brewologist, you’ll probably be using a lot of ice in your summer cocktails. While it may not come down to an exact science as in homebrewing, the type of ice used can greatly change the flavor and appearance of your cocktails.

As mentioned before, tap water has tons of micro-chemicals and sediments with a noticeable effect on taste. When the ice made from tap water melts and combines with your carefully curated ingredients, those chemicals seep in. Plus, frozen tap water can take on a more salty, brackish taste – even more noticeable in blended frozen drinks that are synonymous with summer!

Ice cubes made from tap water can form with a foggy, unappetizing appearance. Filtered cubes are clear, giving your creations a more appealing look. Ice made from filtered water ensures clean, fresh tasting cocktails down to the last sip.

Best for Brewing

While there isn’t much that can be done to your store-bought six-packs, beer enthusiasts are trying their hand at crafting their own signature brews. According to the American Homebrewers Association, there are an estimated 1.2 million homebrewers in the US brewing more than 2 million barrels of beer each year.

Homebrewers are also fairly evenly distributed around the country, which can mean vastly different water profiles. Water makes up more than 95 percent of beer’s composition and is the foundation for brewing, so it is just as – if not more than – important as any other ingredient used. Brewers from coast to coast need to take a good hard look at the water that goes into brewing the perfect pint.

Beer taste comes down to chemistry. Chemicals and minerals in water can make significant changes to the profile of the beer, as well as pH levels, alkalinity and other factors brewers need to take into consideration.

Tap water can contain chlorine, limescale, and organics (dead microorganisms killed by the chlorine). Levels vary due to a number of factors such as location and environmental influences. Not only will these alter the flavor, uncontrolled variables in tap water will make it hard to duplicate the batch and affect the quality control of each one.

Also, be wary of distilled water. While this may seem like an alternative to ensure consistency, distilled water is entirely void of minerals and will absorb impurities more quickly than water with some minerals.

Bottled water enhanced with minerals could be a good option for balanced and consistent ingredients. That is, if you’re fine with pouring literally hundreds to thousands of dollars down the drain. The cost of using bottled water for a five-gallon output could run you up to an additional $80 per batch.* Plus, the combination/level of minerals is determined by the manufacturer – so if the resulting flavor doesn’t suit you, you’re out of luck…and money.

Easy and cost effective solutions to gain total control over your water include using a Total Dissolved Solids (TDS) meter to help you gauge the purity levels and know exactly what’s going into each batch. What’s more, our “Create Your Own” Home Master Filter allows brewers to adjust the levels and try different combinations for the best final product.

Being able to control your water is a game changer for brewers, providing another level of differentials to be experimented with. Brewers can spend weeks testing and trying different hops, barleys and malts, so why should water make-up be any different? If replicating another brewer’s recipe, keep in mind the water profile used and adjust accordingly to ensure the true character of the beer shines through.

Family Affair

And of course, we can’t forget the kiddos! We’re not implying they should toss back any sort of alcoholic beverage, but the warmer months mean lemonade stands and Kool-Aid by the pool. Or maybe the budding makers want to imitate mom and dad’s creations with their own virgin “mocktails” or homebrewed root beer. Like their adult counter parts, these kid-friendly drinks are mostly made up of water and can take on the foul tastes of tap. Even though their palates may not yet be refined, clean and healthy water that is free of chemicals is the focus here – plus helps keep kids hydrated in the summer months!

For more ways to keep your homebrews, cocktails and summer thirst quenchers free of contaminants and tasting their best, check out our blog or visit our Facebook page.

*Calculated using 5.5 gallons of water used per 5-gallon output, with average cost of 11.2 oz bottled water at $1.37 per bottle.

6 Common Well Water Contaminants

Approximately 15 percent of Americans rely on private wells as their primary source of drinking water according to the Environmental Protection Agency (EPA). While public water systems are required by the EPA under the Federal Safe Drinking Water Act to test for certain contaminants, and to take action when contaminant levels exceed defined thresholds (Maximum Contaminant Level (MCL)), private wells fall outside of the EPA’s rubric.

Some state governments regulate private wells at the time it is dug and when the property in which it resides is bought or sold. However, it’s the well owner’s ongoing responsibility to monitor the quality of the water drawn from the private well and treat it if its contaminant levels exceed the MCL or state action level. Through recommend action levels, the state can spur treatment of well water contaminants for which no federal MCL exists, in order to reduce health risks.

The EPA has also established National Secondary Drinking Water Regulations (NSDWRs) that set non-mandatory water quality standards for 15 contaminants to assist private well owners in managing their drinking water for aesthetic considerations such as taste, color, odor, staining, and technical effects such as scale formation, corrosion, and clogging. The current best practice is to test for microorganisms annually, and repeat the broader water potability tests every five years.

Here are several common well water contaminants and recommended solutions to keep you and your family safe:

1.    E. coli

Concern Level: Medium – High

Most strains of E. coli will not cause major harm, and already reside in your intestines. However, healthy cows are known for carrying a specific strain of E. coli, O157:H7, that produces a powerful toxin, which can cause severe illness. Sewage runoff from farms containing this E. coli strain can permeate nearby water sources leading to dangerous contamination. For those with wells near animal farmlands it is a bacteria to test for annually. If E. coli is indicated, shock chlorination of the well water system and boiling drinking water is recommended until further testing shows a complete absence of the contaminant. Chlorination is recommended for ongoing E. coli treatment.  

2.    Copper

Concern Level: Low

Though copper is a naturally occurring metal, it can have serious health implications. Copper finds its way into well water through industrial wastewater, mining operations and corrosion of copper-made pipes. High levels of this metal can cause digestive issues, blood toxicity and liver problems. The presence of copper, and similarly lead, may be due to low pH, where acidic well water is leaching metal from copper pipes, and lead solder joints. An acid neutralizer can raise the pH to an alkaline value and prevent or significantly reduce the contamination. If the contamination is naturally occurring, not arising from corrosion, then the best way to remove this contaminant is through a reverse osmosis or ion exchange system.

3.   Giardia and Cryptosporidium

Concern Level: Medium – High

These parasites are commonly known for causing severe intestinal illness. Both of these have been named the top reason for waterborne illness in humans in the United States and around the world. Both Giardia and Cryptosporidium are found in every region of the U.S. and can enter private well water systems through sewage runoff, storm water and farmland runoff. Boiling drinking water is one recommended way of removing these parasites. Alternative methods involve sediment filtration with a rating of one micron absolute or finer.

4.    Radon

Concern Level: High

Radon is an odorless, tasteless radioactive gas that is known for causing respiratory issues, including lung cancer. Radon is a result of the breakdown of uranium and easily dissolves in water, making it an extremely dangerous contaminant. It is common for higher levels of radon to be found where groundwater runs through granite or gravel. If you are concerned about radon in your drinking water, be sure to perform a water test immediately. The best way to remove radon from water is by using a catalytic carbon filter. After changing out this filter, be sure to dispose of it at a hazardous waste collection area and not in the trash.

5.   Nitrate

Concern Level: High

Nitrate is a naturally formed compound that is created when nitrogen combines with oxygen. Nitrate often enters well water due to poor well construction or chemical fertilizer contamination. When nitrate is consumed, it turns into nitrite, which can cause problems in infants and pregnant women according to the Centers for Disease Control and Prevention (CDCP). High levels of nitrite can cause the inability of the body to receive enough oxygen through the blood. Ion exchange systems or reverse osmosis in combination with nitrate selective media can remove nitrate from drinking water.

6.    Chromium-6

Concern Level: High

Chromium is a naturally occurring element that can be found in rocks, plants and soil.

This element has two common forms that are found in water systems: chromium-3 (trivalent) and chromium-6 (hexavalent). While chromium-3 is an element our bodies rely on as a dietary supplement, chromium-6 is a dangerous element that has been linked to cancer, kidney damage and internal bleeding. This toxic element is often found in well water due to industrial wastewater, mineral leaching and fossil fuel contamination. Be vigilant in preventing this substance from entering your body by testing your water more frequently than the recommended 5-year interval. Consider a reverse osmosis system to remove it from your drinking water if your area is known to have chromium-6 contamination.


Bottom line, education is your best defense when it comes to protecting yourself and your family from water contaminants. Private well water can be made safe through regular testing and proper filtration systems.

Patent Pending

In certain industries, it’s more common than others to file for a U.S. patent. However, it may not be advisable for every invention or business.

Before going through the lengthy and costly patent process, there are a few components to understand. From whether it’s a worthwhile investment to meeting the requirements set by the U.S. Patent and Trademark Office, it’s important to consider your business goals before pursuing a patent. In this latest Water Quality Products Magazine article, we provide first-hand advice on how and when to obtain a patent.

Read the full article by Jon Sigona here and learn more about how to determine if a patent is the right choice for your business. 

8 City Drinking Water Contaminants

It’s easy to tell that something is not right with your tap water when you can see, taste or smell something unpleasant. But not all contaminants are easily identifiable. For instance, some microbial, organic contaminants, and dissolved solids can’t be detected by human senses alone, meaning your water may look and taste the same while secretly containing materials that could harm your health. 

It’s good to keep in mind, however, that all city tap water does contain some trace contaminants and not all of them are things you have to worry about. Before you panic over what might be in your water, let’s take a look at some of the most common contaminants and whether or not you need to be concerned.

1. Chloramine

Concern Level: Medium

The presence of certain chemicals is not necessarily a bad thing. Chloramine is a disinfectant used to treat water and kill germs and is becoming the chemical treatment of choice over chlorine for many high-population areas. Though this chemical is known to produce less trihalomethanes (which have been shown to cause cancer in laboratory animals), it can be harsh on metal pipes, and leach metals if buffers were not added to prevent the leaching. Chloramines are also known to degrade common gaskets and hoses, leading to leaks or flooding. Changing your toilet and dish/clothes washer hoses to a compatible material such as stainless steel and making sure your renter’s or homeowners insurance policy covers water damage is recommended if you live in an area serviced with chloraminated water.  

2. Chlorine

Concern Level: Medium

Like chloramine, chlorine is used as a treatment option to kill germs in water. However, chlorine byproducts may be linked to diseases like cancer and reproductive issues if consumed in high enough quantities. Most city water treatment plants typically keep these at safe levels for consumption and in accordance with the EPA, but cities have been known to raise chlorine levels in the summertime to account for higher chlorine consumption rates. 

3. Arsenic

Concern Level: High

Although arsenic is a naturally occurring substance, arsenic contamination in city ground water is more often a result of manmade sources such as wood preservative, petroleum production, semi-conductor manufacturing or pesticides. Even low amounts of arsenic exposure can affect your health, and over time, those issues can become much worse.

4. Pharmaceuticals

Concern Level: Unknown

This is an emerging area of concern that has only recently been subject to investigation and formal study to monitor possible health effects. Nearly 60 percent of Americans are taking prescription drugs, and remnants of these medications find their way back into city water systems through expulsion and people flushing medications. While no major issues have resulted yet, researchers have detected anti-epileptic, anti-anxiety, heart failure, high blood pressure and a multitude of pain medications in water supplies across the country

5. Lead

Concern Level: High

The Flint water crisis gained national attention and turned our collective focus to the dangers of lead. The metal is especially dangerous for children. It tends to build up in the bloodstream over time and can have significant negative implications on brain development. The damage done by lead is often irreversible.

6. Perchlorate

Concern Level: Medium

Perchlorate used to be a commonly used chemical in the production of rocket fuel, missiles, fireworks, and flares, and can sometimes be found in bleach and fertilizers. The chemical cannot only leach into groundwater, but has also been found in different lettuces and leafy greens. 

Because it can affect the endocrine and reproductive systems, the EPA considers this a likely human carcinogen and states have begun to regulate and remove the chemical when deemed necessary. 

7. Fluoride

Concern Level: Medium-High

It’s important to understand that there are different types of fluoride, both naturally occurring and man-made, each affecting humans differently. While organizations like the American Dental Association and the EPA deem this element safe, it has been found to cause neurotoxicity in adults and neurodevelopment issues in children. Fluoridation has been banned in many Asian and European countries and U.S. cities are starting to follow suit. The EPA now recognizes there have been new developments in possible health effects related to fluoride, but the revision of its classification remains a low priority. We’ll be exploring more on this compound-dissolved solid in a follow-up post, so be sure to check it out.

8. Microorganisms

Concern Level: Low

Deceased microorganisms are the most common origin of musty or earthy smelling treated municipal drinking water. When microorganisms are killed by chlorine, they can decay and cause these foul odors. These organisms are typically not an issue for healthy adults, but can sometimes cause illness in those with immunodeficiency, and are certainly unpleasant to drink. 

Concerns over drinking water are common and valid. While many contaminants appear in low quantities and are not of immediate concern, for peace of mind, check with your local water board. These organizations can provide specifics on drinking water coming directly from your tap. For optimal safety and the best flavor, it’s worth investing in a filtration system to keep your family hydrated and healthy all year round.

Does Your Water Pass the Smell Test?

There’s nothing more unpleasant than drinking, cooking or bathing with foul-smelling water. So, how do you know if the water you smell is safe to use?

There are a number of reasons why water may have a strange smell. From earthy, sulfer scents to chlorine or gasoline, some smells aren’t anything to worry about, while others should be addressed immediately for your family’s health and safety. In this latest article, we address some of the most common water smells, what they mean and how to remedy them.

Read the full article by Jon Sigona here to learn more about the most common odors in tap water and the solutions you need to get back the freshest smelling and tasting water.